Image optimization is a process of providing high-resolution images that has all the right dimensions & formats while keeping it at the smallest size as possible.

In today’s fast paced world of activity, the internet has shifted the way in which we perceive information. We tend to lean more towards the use of strong images rather than wording. According to research, on average more than half of your website’s weight includes images. The average loading time for your website should be kept under two seconds. Users tend to leave your website if a page loads for too long.

There are various ways in which image optimization can be done. A few of the methods would be to resize your images, caching or you could compress the size of your images.